AUTOMOTIVE
DECEMBER 12 ,2021
The Toyota Motor 22 Facts
The Toyota Motor 22 facts, a list of some insights from one of the biggest car manufacturers in the world that you should know.
- Toyota Motor Corporation was founded by Kiichiro Toyoda on August 28, 1937, in Japan.
- Toyota Motor Corporation started out as a textiles business.
- The company was originally named Toyoda, from the founder’s family name.
- The company’s name was changed to Toyota in 1936 after a public competition to design a new logo.
- The name Toyota was chosen because the number of strokes to write Toyota in Japanase (eight) was considered to bring luck and prosperity.
- The first car made by Toyota was the Model AA sedan released in April 1936.
- During the World War II, Toyota manufactured trucks for the Imperial Japanese Army. It was a simple design due to shortages in Japan.
- Toyota production reached 14.4 percent which was about 7.6 million units on March 31, 2021 fiscal year.
- Toyota manufactures vehicles and components in 26 countries and regions primarily in North America.
- Toyota global vehicle sales in 2019 came around 10.6 million units.
- About 90% of Toyota’s revenue comes from automotive sales and the rest is from financial services department and business operations.
- There are sixteen Toyota-owned factories in Japan located in Toyota City, Kyushu, Hokkaido and northern Honsu.
- According to Kelley Blue Book, the Toyota brand has highest in resale value. This is to its affordable price, comfortable, reliable and enjoyable in its class.
- The Toyota’s largest vehicle manufacturing plant in the world is in Kentucky, where the factory produces 550.000 vehicles and 600.000 engines. Opened in 1988 it has produced more than 11 million vehicles.
- As of 2020 there are 10 Toyota plants operating in the United States.
- According to the Toyota website, the slogan of Toyota is Let’s Go Places, the enduring spirit that inspires people to live life to the fullest.
- Toyota makes more money than Nissan and Honda combined.
- In average, every minute Toyota can make 20 vehicles. That means 28.000 each day, 872.000 vehicles a month or about 10 million vehicles per year.
- Toyota’s first logo was a diamond-shaped, red and blue symbol, chosen during a public competition.
- When the fiftieth anniversary was held, the company created a new logo, three ovals combined – the current logo as we see today.
- The new logo and branding was created by agency The&Partnership for Toyota’s Europe division. It is a simplified 2D emblem made up of three overlapping ovals.
- The success of Toyota is their marketing strategy, a differentiation strategy. The company applies specific marketing strategies to each market.
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