FASHION INDUSTRY
JULY 16, 2023
A Brief Success Story Of Estee Lauder
The Estee Lauder name has been associated with many other achievements and accolades outside the cosmetic industry.
The Estée Lauder Companies Inc. is an American multinational corporation that manufactures and markets luxury skincare, cosmetics, perfume and hair care products.
HISTORY
The company history dates back to 1946 when Estée Lauter and her husband, Joseph Lauter, started producing cosmetics in New York City. They initially only produced Cleansing Oils, Skin Lotions, Super Rich Multi Purpose Creams and Cream Packs.
Headquartered in Midtown Manhattan, New York City, the company has a diverse portfolio of brands distributed worldwide through retail and digital commerce channels. In 1948, they opened their first department store on Saks Fifth Avenue in Manhattan.
In 1953, Lauder introduced her first perfume, Youth Dew. In its first year of sales, Youth Dew sold fifty thousand bottles, by 1984, that figure had jumped to 150,000,000 bottles.
In 1960, the company opened its first international outlet at the Harrods department store in London. A year later, the company opened an office in Hong Kong. In 1964, the company introduced Aramis, a line of perfume and grooming products for men.
BIOGRAPHY
Born in 1906 in Corona, a section of Queens in New York City, Estee had the nickname Josephine Esther Mentzer.
As a child, Estée Lauder’s nickname was Esty. Most of his childhood was spent helping out in his family’s shop. He has honed his talent as a businessman from managing his family’s shop.
Growing up in a traditional Italian environment, Estee was exposed to various cultural backgrounds and traditions.
His father, Max Mentzer, was a Czechoslovak who left his job as a tailor to open a hardware store. His mother, Rose (Schotz Rosenthal), is of French and Hungarian descent. While Rose is a Catholic, Estee was raised in her father’s Jewish faith.
LIFE STORY
She met Joseph Lauter when she was in her early 20s. On January 15, 1930, they married. Their name was later changed from Lauter to Lauder. Their first child, Leonard Lauder was born on March 19, 1933 and Ronald was born in 1942. Joseph Lauder died in 1982.
This referral event is one of the factors for the success of their business. In fact, Joseph left his job to focus on taking care of the cosmetics factory and financial matters, so that Estee could focus on the marketing side of the business.
After more than 40 years, the woman known for her clever marketing strategy of giving away free samples, handed over the company to her son, Leonard.
At the age of 97, Estee Lauder died of cardiopulmonary disease in Manhattan on April 24, 2004.
AWARDS
The Estee Lauder name has been associated with many other achievements and accolades outside the cosmetic industry.
For example, Estee Lauder received the Presidential Medal of Freedom, the highest award given to a civilian in the US.
He also received the Insignia of Chevalier of the Legion of Honor from the French government.
Estée Lauder was listed in Time magazine in 1998 as one of the 20 most influential business people of the 20th century and was the only woman to make the list.
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