FOOD & BEVERAGES
OCT 3, 2022
A Cup Of Starbucks Coffee History
For you coffee enthusiasts, the name Starbucks Coffee is a familiar brand although some prefer other choices. However this article is must read to have better understanding of the company.
Starbucks Corporation is an American coffee company and global coffee shop chain headquartered in Seattle, Washington.
This coffee shop was first founded by three men. Jerry Baldwin, Gordon Bowker, and Zev Seigl opened the first Starbucks store in 1971. The first Starbucks store opened in Seattle, Washington, on March 30, 1971. From 1971–1976, Starbucks’ first store was located at 2000 Western Avenue, then relocated to 1912 Pike Place.
All three were inspired by coffee roaster entrepreneur Alfred Peet, whom they knew personally, to sell high-quality coffee beans and equipment.
According to Wikipedia, the company was initially supposed to be called the Pequod after the hunting ship Moby-Dick, but this name was rejected by a number of co-founders. The company was eventually named after the captain of the Pequod ship, Starbuck.
Starbucks sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries, snacks, and items like glasses and tumblers. Through its Starbucks Entertainment division and the Hear Music brand, the company also markets books, music, and films.
In 1987, the original owners sold Starbucks to Howard Schultz who rebranded several of his Il Giornale coffee shops to Starbucks and soon expanded their operations.
The first Starbucks store outside of North America opened in Tokyo, Japan in 1996.[18] Starbucks entered the United Kingdom in 1998 through the acquisition of the Seattle Coffee Company (then headquartered in the United Kingdom and had 60 stores) for $83 million.
Starbucks logo depicts a double-tailed mermaid, also known as the Siren. As in Greek mythology, the Siren logo has the meaning Spirit of Seattle which in the 70s, Seattle was a city famous for its marine life.
The Starbucks logo changed a few times. There are four changes to the Starbucks logo during its 40-year business journey, starting from the logo in 1971, 1987, 1992 to the last 2011.
Most of the changes were based on public controversy about sirens being too vulgar and inappropriate to display in a coffee shop logo. Moments later, Starbucks decided to change the color and image of the siren on its logo.
Starbucks uses a growth strategy both internally and externally. Internal, namely continuing to develop products, especially coffee. External, namely opening branches in various countries.
The target of Starbucks is those who are in the upper middle class level where drinking coffee is no longer just a place to meet needs, but also a place to chat with friends or girlfriends. That’s why they make a very comfortable place.
To face the hard coffee competition, Starbucks remains focused on customer satisfaction and always strives to provide better choices and services. In addition, the marketing strategy is also adapted to customer needs and the current situation, namely integrated marketing activities.
This mission is written on their website as Starbucks not only wants to celebrate coffee and its diverse traditions, it also brings warmth to connection. Their mission is to inspire and nurture the soul of every human being – every person, a cup of coffee, and one environment at a time.
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