TECH COMPANY
SEPTEMBER 3, 2021
Story Of Logitech Company
The story of Logitech company as the world’s biggest mice manufacturer in the world that has sold for more than one billion computer mice and is now expanding their line of products.
Logitech International S.A. is an American Swiss manufacturer of computer peripherals and software. Its name is derived from French word logicel, meaning software. In Japan, Logitech trades as Logicool.
The company is one of the world’s leading manufacturers of input and interface devices for personal computers (PCs), video communication and smart digital devices. This includes keyboards, mice, tablet accessories, webcams, Bluetooth speakers, universal remotes and more.
The first Logitech mice were made in Le Lieu in the Swiss Canton of Vaud by Dubois Depraz SA. In 2008 Logitech sold its one billionth mouse, the largest than any other company in the world.
Taken from Wikipedia, the Logitech company was founded on October 2, 1981 by Stanford alumni Daniel Borel and Peirluigi Zappacosta and former Olivetti engineer Giancomo Marini in Apples, Switzerland. They have total assets around US $2.34 billion in 2020 and net income was US $117.5 million in 2020.
With headquarters in Lausanne, Switzerland they have offices throughout Europe, Americas, Asia and Oceania and about 7.000 workers in 2018.
According to fastcompany.com website, in 2013 Bracken Darrell became CEO and transformed Logitech into a design-driven company. He put Nokia’s Alastair Curtis to be Chief Design Officer and emphasized new product categories such as Bluetooth speakers and gaming peripherals.
That paid off as Logitech quadrupled profits and multiplied its stock value by a factor of five in 2017 fiscal year compared with the year before.
Currently production is in Suzhou, China after they were moved from United States, Taiwan, Hungary and Ireland before. From 2005, half of Logitech’s products coming from manufacturing facility in China while the rest of production is outsourced to contract manufacturers.
Logitech product lines including Logitech worldwide for PC peripherals, mice, keyboards, computer speakers; Logitech MX (flagship computer accessories for mice and keyboards); Logitech C (computer webcams); Logitech G (gaming products); Jaybird (wireless Bluetooth sport earbuds); Logitech F (wired and wireless gamepads).
From these product lineups we can say now that Logitech doesn’t make mice alone for computers anymore. The company has expanded into speakers, mobile accessories, tablet keyboards and many more.
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