Unilever : The Empire Of Multinational Consumer Goods

Unilever : the empire of multinational consumer goods

CONSUMER GOODS

JANUARY 12, 2021

Unilever : the empire of multinational consumer goods

Unilever : the empire of multinational consumer goods

Unilever : the empire of multinational consumer goods. For almost a hundred year Unilever have been delivering daily needs around the globe.

If you notice our daily consumer goods, then you will find that most of the products today are from Unilever especially soap.

Unilever PLC is a British multinational consumer goods with products like food, condiments, ice cream, vitamins, supplements and minerals, tea, coffee and many more. Their products are available in 190 countries serving 2.5 billion people every day. They are the largest producer of soap in the world currently.

The company was founded on September 2, 1929 in the United Kingdom by the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. During the year 1900 – 1909, Unilever the two companies produced products made of oils and fats, mainly soap and margarine.

Lever Brother was famous for they had introduced the Sunlight household soap before in the 1884. It was the world’s first packaged, branded laundry soap.

In 1933, Unilever Indonesia was established in December as Lever Zeepfabrieken N.V. and the production facilities located in Cikarang, West Java, Rungkut, East Java and North Sumatra.

Today Unilever owns over 400 brands with a turnover of 51 billion euros in 2020. Thirteen brands reached the sales of over one billion euros. Some of the most high profile brands are Knorr, Dove, Axe and Lipton. A report says that Unilever has about 60.000 suppliers who supply them with various products and services.

As a global consumer goods company, Unilever isd organised into three main divisions : beauty and personal care products, food and refreshments and home care products.

Unilever’s corporate philosophy is : “We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.” On their website Unilever claims that their brands are present in 98% of households across the UK and used by 2 billion people globally, every day.

Unilever has a significant advantage over its nearest competitor, Procter and Gamble. They have flexible pricing and expertise in distribution channels that deliver the goods all over the globe.

As of 2020, Unilever is officially no longer a Dutch company. For 91 years, the company structure was divided between the Netherlands and Great Britain, with two head offices in London and Rotterdam. But now the company is fully registered as a fully British company.

Currently, the CEO of Unilever is Alan Jope since January 2019 succeeding Paul Polman. Jope a Scottish businessman, born in 1963.

Unilever have 155.000 employees in 2021 with operating income of 8.303 billion EU in 2020 and net income reached 6.073 billion in 2020. The current Unilever corporate logo was introduced in 2004 and was designed by Wolff Olins, a brand consultancy agency. The “U” shape representing the company’s brands or its corporate values.

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