FASHION INDUSTRY
JULY 7, 2023
Louis Vuitton History : The Glamor Fashion Brand
As one of the most expensive glamor fashion brands in the world, Louis Vuitton has established their luxury image for more than a century.
Louis Vuitton Malletier, commonly referred to as Louis Vuitton or LV for short, is a French luxury goods company and fashion house founded by Louis Vuitton (4 August 1821 – 27 February 1892).
He was a French designer who is most famous for his leather goods. These items are sold under the same brand as the name, ‘Louis Vuitton’.
HISTORY
Louis Vuitton was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France. Louis Vuitton started by selling products for $10,567.
In 1858, Vuitton introduced the flat-top trunk in trianon canvas, making it light and tight. Prior to the introduction of Vuitton luggage, cases at that time usually had a convex top, generally to prevent water from pooling on top, preventing them from being stacked on top of each other.
In 1871, Ōyama Iwao became Vuitton’s first Japanese client, and ordered some baggage while living in Paris as military attache in the Franco-Prussian War.
Vuitton died on February 27, 1892, but the company’s Vuitton handbags and leather goods are still symbols of regalia around the world. The management of this company was passed on to his son.
Georges Vuitton started a campaign to build the company into a global company, by exhibiting the company’s products at the Chicago World’s Fair in 1893.
In 1913, the Louis Vuitton Building opened on the Champs-Elysees. The building also became the largest travel equipment store in the world at that time. Other stores later opened in New York, Mumbai, Washington, London, Alexandria, and Buenos Aires before World War I broke out.
During World War II, Louis Vuitton collaborated with the Nazis during the German occupation of France. Louis Vuitton’s book, A French Saga, written by French journalist Stephanie Bonvicini and published by Paris-based Editions Fayard tells how members of the Vuitton family actively helped the puppet government led by Marshal Philippe Pétain and enriched themselves through business relationships with German.
In 1936, Georges Vuitton died, and his son, Gaston-Louis Vuitton, continued to lead the company.
LEGENDARY MONOGRAM
The LV monogram is featured on nearly all of its products, from luxury luggage and animal skin goods to ready-to-wear clothing, shoes, watches, jewelry, accessories, sunglasses and books. LV sells its products through its own boutiques, outlets in department stores and on their website.
Today, this brand has become one of the most expensive fashion brands in the world in 2022 with a brand value of 32.3 billion United States dollars.
LUXURY BRAND
For the sixth year in a row (2006–2012), Louis Vuitton was named the world’s most valuable luxury brand. Its valuation in 2012 was US$25.9 billion. While its valuation in 2013 was US$28.4 billion with revenues of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide.
In 1987, LVMH was officially formed through the merger of Louis Vuitton with Moët et Chandon and Hennessy, a leading producer of champagne and cognac.
From the LVMH website, Louis Vuitton is now under the auspices of Moet Hennessy Louis Vuitton or LVMH which is owned by Bernard Arnault. He is a man who was born in Roubaix, France, on March 5, 1949. Bernard Arnault has studied at Roubaix lycée and Faidherbe lycée in Lille.
Bernard Arnault occupies the first position in the ranking of the richest people in the world in 2023. He has succeeded in shifting the position of Elon Musk who was at the top of the richest people in the world in 2022.
Quoting Forbes, Tuesday (27/7/2021), Louis Vuitton Moet Hennessy (LVMH) announced revenue of 33.9 billion in the first half of 2021, up 56 percent compared to the same period last year.
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