TIRE COMPANY
OCTOBER 23, 2021
A Long Way Of Pirelli Tire Company
The summary from a long way of pirelli tire company that produces high quality tyres for automotive world since decade ago.
Pirelli & C. SpA is a tyre manufacturer based in Milan, Italy. It is the 7th largest tyre manufacturer after Bridgestone, Michelin, Goodyear, MRF, Continental, Sumitomo and Hankook.
Their area of services present in Europe, Asia Pacific, Latin America and North America – sell their products in over 160 countries with 19 manufacturing sites in 13 countries.
Pirelli is the exclusive tyre partner and supplier for the Grand-Am Rolex Sports Car series for 2008-2010, FIA Formula One World Championship for 2011 to present and for the FIM World Superbike Championship.
The company was founded in Milan in 1872 by Giovanni Battista Pirelli. They specialised in rubber and derivative processes and scuba diving equipment.
In 1974, the Lancia rally racing team requested for a tyre strong enough to handle the power of the new Lancia Stratos and Pirelli answered with the “wide radial type” in 1975. At the time racing tyres were either slick tyres or radial tyres.
Both types were unsuitable for Lancia Stratos as the radials would damage within 10 km and the slicks too stiff. The wide tyre from Pirelli has a reduced sidewall height like a slick but with the structure like radial. The type of this tyre was considered the best for Lancia Stratos and later on Porsche started using the same tyres with the Porsche 911 Turbo.
In sport field Pirelli has a history of sponsoring football teams. The company has a long term primary sponsorship of the Italian football club Inter Milan from 1995 to 2021. In South America they have also been put their brand to some successful clubs including the Brazilian team Palmeiras, Uruguayan team Penarol and Argentinian Velez Sarsfield, all had Pirelli as a shirt sponsor.
The English football club, Burton Albion Football Club built the new stadium in 2005 and named it Pirelli Stadium as the company is the title sponsor of the new site. The stadium located next to the Pirelli factory in Burton-upon-Trent, Staffordshire, England.
In Formula One, Pirelli is currently the sole tyre partner and supplier for the event due to the withdrawal of Bridgestone at the end of 2010. In January 2014, Pirelli signed a contract with the FIA to supply tyres to Formula One for the 2014 to 2016 seasons. A number of changes to the Formula 1 tyres were made for the 2017 season such as an increase of width by 25% both front and rear.
In April 2012, Pirelli signed joint venture agreement with Indonesian company, PT Astra Autoparts for the construction of a motorcycle tyre plant with a total investment of $120 million, as 60% percent shares will be held by Italian company.
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