TECH GIANT
AUGUST 21, 2021
Overview Of Panasonic Company
In 1918, the company that later became Panasonic was founded by Kōnosuke Matsushita, being a vendor of duplex lamp sockets. In the 1920s Matsushita began regularly launching new products. In 1927, the National brand name were the first to be marketed for a line of bicycle lamps.
The Panasonic official website describes that on March 7, 1918 Matsushita moved to a larger two-story house and founded Matsushita Electric Housewares Manufacturing Works. There were only three people as the staff : the 23-year-old Matsushita, 22-year-old Mumeno and her brother Toshio lue, then just 15.
Matsushita quickly expanded their business by adding the company’s product line such as attachment plug and a two-way socket. By the end of 1918 the company had 20 employees manufacturing their products.
The name Matsushita was used for decades for the company’s corporate name : Matsushita Electric Manufacturing Works (1918 – 1935), Matsushita Electric Industrial Co., Ltd (1935 – 2008). The type of the company is public company now.
In 1927 Matsushita adopted the brand name “National” for a new lamp for their product. For market outside Japan they used the brand PanaSonic in 1955 – the first time they used the “Panasonic” brand name.
For audio equipment they picked the brand name “Technics” in 1965 while the “National” brand had been their premier brand on Matsushita products such as audio and video equipment.
The huge success of the Panasonic name led the combination name of “National” and “Panasonic” to National Panasonic in 1988.
The global tagline “Panasonic, ideas for life” was used in May 2004 as well as putting Panasonic as their global brand. In their March 2004 announcement, Matsushita announced they would phase out the brand “National” and unify its brands to “Panasonic” for products worldwide.
Outside North America from the 1950’s to 1970’s the company used the brand National as it could not be used in the United States due to the fact the trademark was already in use. It led to the creation of the Panasonic brand in the United States and for the next several decades Matsushita released electronic products under the name in America.
The name Panasonic was created from the elements “pan” meaning all, and “sonic” meaning sound. It was because the brand was first used for audio equipment.
On October 1, 2008 the company changed its name to “Panasonic Corporation” to merge the image with their global brand name “Panasonic” after the approval came out from the Matsushita family.
Panasonic today is a major Japanese multinational electronics company. As the world’s largest consumer electronics manufacturer in the late 20th century they offer a wide range of products and services ranging from rechargeable batteries, automotive and avionic systems, industrial systems to home renovation and construction.
In 2020 their net income was 225.71 billion Yen with total assets of 6.22 trillion Yen while the revenue reached 7.49 trillion Yen. With 259.385 emlpoyee in 2021 their headquarter is in Kadoma, Osaka Japan currently.
Their subsidiaries consists of : Panasonic Avionics Corporation, Panasonic Electric Works, Universal Lighting Technologies, Kawakita Denki Kigyosha, Sanyo Electric Co., Ltd., Anchor Electricals.
Panasonic is listed on the Tokyo Stock Exchange and is a constituent of the Nikkei 225 and TOPIX indices. The secondary listing is on the Nagoya Stock Exchange.
As of March 31, 2012, Panasonic held a total of 140,146 patents worldwide. Panasonic was the world’s top patent applicant for three decades, from the 1980s to the 2000s. The European Patent Office research conducted in 2020 found that Panasonic was the second-highest in the world for battery-related patents that have been filed from 2000 to 2018.
The overview of Panasonic company is a magnificent story itself of the company.
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